Photo and Video Gimmicks vs. Life Transformation

I’ve often had patients, friends, and business consultants ask me why we don’t put before-and-after pictures on the Natural Healthcare Center website. They ask why we don’t post videos of chiropractic adjustments on YouTube.

Someone once said to me, “I watched this video of a chiropractor on YouTube and the crack during the adjustment was so loud!”

Here’s my position on before-and-after photos and videos of chiropractic adjustments.

I’m not a “scale and mirror” guy who evaluates health and the success of treatment based on pounds and physical appearance. I’m a “health” guy.

Before-and-after photos don’t come close to telling the full story of health. They’re often part of advertising gimmicks used for decades by the fitness industry to make people think becoming a size 2 overnight will solve all their problems.

Losing weight is a natural by-product of smart lifestyle choices, which you can’t see in before-and-after photos, on a bathroom scale, or in a mirror. You can’t see healing and relief from chronic pain. You can’t see when someone stops taking prescription medication. You can’t see changes in mindset and lifestyle.

You can only see pounds lost in those photos.

Similarly, there’s so much more to chiropractic care than making noise with a person’s spine. My job as a chiropractic physician isn’t to “crack backs.”

Not all chiropractic patients at Natural Healthcare Center receive chiropractic adjustments, and not all chiropractic treatments make noise. For example, there’s no noise with Cox Technic manual decompression and many other chiropractic techniques.

As a chiropractic physician, I collaborate with other members of our team and outside medical providers to guide each patient on their personal health journey.

Ultimately, before-and-after photos of weight loss and YouTube videos of chiropractic adjustments or any other treatment don’t have any meaning to me. I don’t want these kinds of photos and videos to be the reason why a patient comes to Natural Healthcare Center.

What’s meaningful to me is transformation in a person’s life.

At Natural Healthcare Center, we listen to each individual who walks through the door, examine the dynamics of the Triad of Health (physical, nutritional, and psychological), and work together to achieve transformation through conversation and specific action.

Our patients don’t talk about photos and videos because they quickly learn that the science of health goes far deeper than a bathroom selfie on Facebook or a YouTube video.

Any treatment the patient receives as part of their transformation, chiropractic or otherwise, is part of a personal interaction and relationship between the patient and the clinician. At Natural Healthcare Center, this happens behind closed doors. It’s not for public display or part of a sales gimmick.

I understand the urge to look at before-and-after photos and treatment videos when evaluating healthcare providers. I would simply encourage you to learn what those before-and-after photos show, and what they do not show. I encourage you to understand the role, approach, and capabilities of a clinician beyond what is shown in a video.

If you’re interested in learning the full story of health and experiencing science-based, patient-centric care, come see us at Natural Healthcare Center. We’ll perform a thorough examination, discuss your health history, review test results and lab work, and share our insights at no charge. Schedule your complimentary consultation today.