(732) 222-2219

Our Philosophy

Good health is about feeling great and being able to do the things you enjoy with the people you love for as long as possible. However, most people accept pain, disease and discomfort as normal and don’t know what “healthy” feels like. We want to change that.

Natural Healthcare Center’s Core Beliefs

We believe in putting the patient first. Bio-individuality tells us that every person is unique and should be assessed and treated as such. There’s no “one size fits all” solution. As a healthcare provider, we don’t take an “us vs. them” mentality. We believe in a team approach to healthcare and collaborate with other medical providers to deliver the best outcome for the patient. We build relationships with every patient, set realistic expectations, and use every technique, every tool and every ounce of expertise available to meet those expectations

We believe in serving our community. We take our role in the community very seriously, not just as a healthcare provider, but as an educational resource, as a member of the local business community, as a supporter of worthy causes, and as trusted neighbors and friends.

We believe in the body’s ability to heal itself. Our personalized, science-based treatment plans focus on stimulating the body’s natural healing powers to restore and maintain balance – physically, nutritionally and psychologically – across the body’s many interconnected systems. Medication and surgery have their place, but medication should be used temporarily and sparingly, and surgery should be a last resort.

We believe in “health care,” not “sick care.” Conventional medicine does a fine job with emergency and traumatic care, from fixing a broken arm to saving a life after a heart attack. However, chronic illness is a different story. Conventional medicine typically waits for someone to get sick and reactively treats them with medication, often at the symptom level. That’s “sick care.” We focus on proactively preventing disease. Most chronic illnesses are caused by lifestyle choices and, as a result, are preventable and even reversible. If we see warning signs of chronic illness, we take action. We attack the root cause of the problem to restore and maintain your good health. That’s “health care.”

We believe in health literacy. As Dr. Proodian always says, health literacy is the key to longevity. Health literacy means you have the knowledge to make smart health and lifestyle choices that make it possible to feel better, function better and live longer. Education is at the core of what we do at Natural Healthcare Center.

We believe in functional medicine. Bio-individuality, patient-centered care, proactive disease prevention, health literacy, treating the root cause of illness instead of medicating symptoms, and achieving physical, nutritional and psychological balance are all part of the functional medicine approach to healthcare. America is slowly shifting to this model, which Natural Healthcare Center has embraced since its inception in 2003.


Learn more about the philosophy and approach of Natural Healthcare Center, see actual patients share their experiences, and watch Dr. Proodian discuss important health issues and answer common patient questions.
NHC-Narrated by Dr Proodian
NHC- Overview of Centers
NHC- About Us
NHC- Patient Testimonials

Meet Dr. Proodian

From the time he was in college, Dr. Proodian saw a void in healthcare. He was frustrated by a system that would typically wait for people to get sick and treat symptoms with medication. Dr. Proodian envisioned a place where he could focus on proactive disease prevention and address health issues at the source, emphasizing lifestyle change and education instead of medication. This vision became a reality in 2003 when Dr. Proodian founded Natural Healthcare Center.

Philosophy of Care

Natural Healthcare Center treats every patient as a unique individual, not just another person with the same problems as everyone else. We take the time to listen to your concerns and collect as much information as possible. We connect the dots to find the root cause of what’s bothering you. Then we develop a personalized treatment plan and so you can get healthy and stay healthy.
The Triad of Health
The Pyramid of Health

In the Community

At Natural Healthcare Center there's more to taking care of our community than health and wellness services.
Community Relations
Hundreds of businesses, professional organizations, schools and community groups have learned during Dr. Proodian’s free educational presentations that health literacy is the key to longevity. Giving back to the community through education and charitable efforts is at the core of what we do at Natural Healthcare Center.
Health Literacy
Having the knowledge to make smart health and lifestyle choices is critical to feeling better, functioning better and living longer. We believe education is key to improving public health, overcoming the chronic illness epidemic, and reducing the cost of healthcare in terms of both dollars and human lives.
Natural Healthcare Center is proud to support the charitable efforts of local nonprofits that work tirelessly to help those in need and educate the community. We’ve donated our time, resources and financial support to Fulfill, Solutions Health and Pregnancy Center, Ronald McDonald House, Broken Loaves and other organizations.
Flagship Office

10 West End Court
Long Branch, NJ 07740
P: (732) 222-2219
(732) 229-8863
Monday: 8AM-7PM
Tuesday: 8AM–7PM
Wednesday: 8AM–7PM
Thursday: 9AM–3PM
Friday: 8AM–7PM
Saturday: 9AM–1PM
Sunday: Closed

Middletown Office

9 Leonardville Rd
Middletown, NJ 07748
P: (732) 671-9005
(732) 671-9006
Monday: 9AM–8PM
Tuesday: 10-3PM
Wednesday: 9AM–8PM
Thursday: 9AM–8PM
Friday: 9AM–6PM
Saturday: 10AM–1PM
Sunday: Closed